Nest Company
01. The Challenge
Nest is a modern interior design and furniture company based in Erbil, offering high-end, custom solutions for homes and commercial spaces. Although the company had a strong physical presence and loyal client base, their online identity was lacking, and they faced several challenges:
No centralized digital platform to showcase their unique designs and services
Inconsistent brand identity across physical and digital touchpoints
Difficulty attracting new clients or expanding visibility beyond local word-of-mouth
No way to visually communicate their design philosophy or product range online
A need for a premium, user-friendly website to match their luxury positioning
02. The Solution
To address these issues and elevate the Nest brand, we developed a complete branding and web experience strategy tailored to their market and audience:
1. Visual Identity & Branding
We started by crafting a cohesive and sophisticated brand identity:
Designed a minimalist and elegant logo that reflects Nest’s interior design ethos
Chose a neutral, modern color palette to evoke a sense of calm, comfort, and style
Developed branding guidelines to ensure consistent use across web, social, and print materials
2. Website Design & Development
We designed and launched a premium, bilingual website (Arabic & English) that:
Showcases Nest’s portfolio in a clean and structured layout, optimized for visuals
Includes a “Projects” and “Products” section to clearly highlight their work and offerings
Is fully responsive, mobile-optimized, and easy to navigate for all users
Integrates WhatsApp and direct contact options to drive client inquiries
Follows best SEO practices to increase online visibility
3. Content Strategy & UX Writing
We developed clear, engaging content to communicate:
The company’s vision and unique approach to interior design
Their values: creativity, functionality, and elegance
Project types, materials used, and customer satisfaction focus
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.– BILLI REUSS
03. The Result
With a professional digital presence and strong visual branding, Nest now:
Stands out in Erbil’s competitive design market
Converts more online visitors into real leads and customers
Has a trusted, elegant website to present in marketing and client meetings
Reflects the same design excellence online as it does in physical projects
Nest’s brand has now evolved from local recognition to a digital-first experience, ready to grow regionally and beyond.
